Cover art for “The Wrong Leads”, the Kennedy Fire story

ThrillerKennedy Fire · Gold Coast and Brisbane

The Wrong Leads

Enquiries, just not from the people who sign off.

The plot

Their old site wasn’t bringing in good leads from the people who actually hire fire door specialists: property managers, facility managers and building owners.

What I did

  • Moved them off WordPress.
  • Built a page for each service: maintenance, repairs, installs and consultations.
  • Set up enquiry forms that capture each lead properly.
  • Set up the SEO for fire door searches.

What changed

  • More enquiries from property managers and building owners.
  • Better search visibility for fire door work.
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Lee Stoka presents a Kennedy Fire production · Released April 2026

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