The Pivot
New business. Old website.
The plot
Debi moved from group fitness classes to private and couples lessons. The old site was built for the old audience and risked turning the new one away.
What I did
- Redesigned it for the new offer and a broader audience.
- Moved it off WordPress and Elementor.
- Took over the updates, so she doesn’t have to.
What changed
- The new offer is clear.
- Delivered in a week.








