CRM & sales
Tech specs
- Function
- Catches every enquiry and follows it up.
- Alt mode
- Rolodex
- Fixes
- Enquiry sits in the inbox
- Works with
- Websites, AI & automation
- Results
- Kennedy Fire
Most leads don’t go cold. They get forgotten.
You’re paying to get enquiries, and then they land in an inbox, a voicemail and three people’s phones. Nobody’s sure who replied, the quote goes out late, and nobody follows up. That isn’t a marketing problem. It’s the step after marketing, and it’s where most of the money leaks.
CRM & salesHover the card to transform it.
Where it leaks.
This is the most expensive dropped ball in the game. By the time someone enquires, you’ve already paid for everything that got them there: the site, the ads, the SEO. Then the enquiry sits in an inbox for three days, and they book whoever called them back first.
It falls between the website and the business. The web designer’s job ended at the form, the ads company’s job ended at the click, and the follow-up was left to whoever happened to see it.
I own that step. The form, the CRM and the follow-up are set up together, so an enquiry can’t fall through the gap between them.
What’s included.
Includes
CRM & sales
- Your enquiry-to-job mapOne page showing where the leads go missing.
- Every door in one placeEmail, phone, socials and the website, landing together.
- A CRM that fits a small teamPicked for how you work, not a sales department.
- Same-day repliesNobody waits three days for an answer.
- Automatic follow-upQuotes chased without anyone having to remember.
Where I’ve done it.
Real clients. Pick up a box, then turn it over.
The Wrong Leads
Enquiries, just not from the people who sign off.
The plot
Their old site wasn’t bringing in good leads from the people who actually hire fire door specialists: property managers, facility managers and building owners.
What I did
- Moved them off WordPress.
- Built a page for each service: maintenance, repairs, installs and consultations.
- Set up enquiry forms that capture each lead properly.
- Set up the SEO for fire door searches.
What changed
- More enquiries from property managers and building owners.
- Better search visibility for fire door work.
What it works with.
CRM & sales is one part. What breaks is usually the hand-off between parts, so these come with it, and I own both ends of it.
Who it’s not for.
- You want an enterprise CRM with twenty custom fields nobody fills in.
- You aren’t willing to change how enquiries get handled.
- Your sales team is bigger than the rest of the business.
If none of that’s you, tell me what’s going on below. You’ll get a straight answer about whether I can help.
Check my business
A few questions so I know what I’m walking into. If I’m not the right person for it, I’ll tell you that too.