SEO
Tech specs
- Function
- Gets you found, month after month.
- Alt mode
- Radar dish
- Fixes
- Nobody finds you
- Works with
- Websites, Paid ads
- Results
- Swan Gardens Evolution, Kennedy Fire, Separation Support Network
Getting found is only worth it if they call.
SEO gets sold as rankings and traffic reports. What you want is the right people finding you when they’re ready to buy, and then getting in touch. That now includes Google’s AI answers, ChatGPT and Perplexity, not just the blue links.
SEOHover the card to transform it.
Where it leaks.
SEO on its own is a slow way to get traffic you can’t use. The pages rank, people arrive, and there’s nothing on the page that answers the question they searched. Or it does, and the enquiry goes into a form that emails nobody.
The ball gets dropped between getting found and getting chosen. An SEO company is paid for rankings. The web designer is paid for the site. Neither is paid for the moment someone lands, reads, and decides whether to call.
I do the SEO and the pages it points at, so the search, the page and the enquiry are one piece of work instead of three.
What’s included.
Includes
SEO
- Search researchWhat your customers actually type, and who ranks for it now.
- Google Business Profile and reviewsFound on the map, with proof beside your name.
- A page for each service and areaClear enough for Google and the AI tools to know what you do and where.
- Structured dataSearch engines and AI tools read your details correctly.
- Site speed and technical setupNone of the basics hold the rest back.
Where I’ve done it.
Real clients. Pick up a box, then turn it over.
Three Weeks
A full service list, hiding behind a handful of pages.
The plot
The site had a few pages and said very little about the full range of garden maintenance they do.
What I did
- Researched competitors and what people actually search for.
- Wrote pages for every service, area and industry they cover.
- Moved them off Squarespace.
- Set up the local SEO and their Google Business Profile.
What changed
- Launched in three weeks.
- Went from a handful of pages to a full picture of the business.
The Wrong Leads
Enquiries, just not from the people who sign off.
The plot
Their old site wasn’t bringing in good leads from the people who actually hire fire door specialists: property managers, facility managers and building owners.
What I did
- Moved them off WordPress.
- Built a page for each service: maintenance, repairs, installs and consultations.
- Set up enquiry forms that capture each lead properly.
- Set up the SEO for fire door searches.
What changed
- More enquiries from property managers and building owners.
- Better search visibility for fire door work.
Handle With Care
Help for people at a hard time, made easy to find.
“Most consultants tell you what you want to hear. Lee told us what we needed to hear. Worth every dollar.”
The plot
A social enterprise helping people through separation and divorce needed a site that felt calm and made help easy to find.
What I did
- Designed it gentle and plain-spoken, in soft colours.
- Made clear paths to the Parent Hub, Safe Horizons and corporate advice.
- Built in practical tools, like a budget planner and an asset calculator.
- Made it accessible, and set up the SEO.
What changed
- Support is easier to find.
- More people using the online courses and guides.
- Wider reach across Australia and New Zealand.
What it works with.
SEO is one part. What breaks is usually the hand-off between parts, so these come with it, and I own both ends of it.
Who it’s not for.
- You want to be number one for a single word by next month.
- You want reports on rankings rather than a conversation about enquiries.
- You’d rather buy links than build pages.
If none of that’s you, tell me what’s going on below. You’ll get a straight answer about whether I can help.
Check my business
A few questions so I know what I’m walking into. If I’m not the right person for it, I’ll tell you that too.