Websites
Tech specs
- Function
- Turns visitors into enquiries.
- Alt mode
- CRT computer
- Fixes
- Ad clicks land on the homepage
- Works with
- SEO, Paid ads, CRM & sales, Support
- Results
- 2× website visits after the rebuild (a yoga studio)
A website’s job is the enquiry, not the compliment.
Most sites I’m asked to rebuild look fine. The problem is what happens after someone lands. I work out why yours isn’t bringing in work before I build anything, then build the one that does, and wire it into everything around it.
WebsitesHover the card to transform it.
Where it leaks.
The usual story goes like this. The ads bring people in, they land on the homepage, and they can’t see the thing they clicked on. So they leave. The ad company blames the website, the web designer blames the ads, and you pay both of them again.
That pass between the ad and the page is where it gets dropped. Nobody owns it, because it isn’t in anyone’s quote.
I build the site and I own what it connects to. The ad, the page, the form and the follow-up are one line, and I make sure the line holds all the way to your inbox.
What’s included.
Includes
Websites
- A page for everything you sellWritten in the words your customers use.
- Pages that match your adsAd clicks land on the answer, not the homepage.
- SEO built in from day oneSet up at launch, not bolted on later.
- One clear next step on every pageVisitors know exactly what to do.
- Every form wired to your CRMEnquiries land where they get answered.
Where I’ve done it.
2× website visits after the rebuild
~300% more new client signups
Real clients. Pick up a box, then turn it over.
The Last Three Websites
Three websites. None of them worked. Then one did.
“Lee didn’t just build us a website—he figured out why our last three weren’t working. Revenue up 40% in six months.”
The plot
They’d already paid for three websites, and none of them had brought in the business.
What I did
- Worked out why the last three hadn’t worked before building anything new.
What changed
- Revenue up 40% in six months.
Outgrown
Tier-one work, under a name from the early days.
The plot
They were doing tier-one industrial work, but the name and the website hadn’t kept up. Procurement teams needed to see accreditation, capability and national reach at a glance.
What I did
- Researched how the big contractors present themselves.
- Rebranded Hydroweld Maintenance as HWM Engineering.
- Rebuilt the site around capability, with the accreditations up front.
- Wrote the technical content.
What changed
- A brand that matches the size of the work.
- Accreditations and national coverage visible to procurement straight away.
- A clearer path for high-value enquiries.
Copyright 2018
Nothing was broken. It had just quietly aged.
The plot
The copyright line still said 2018. Twelve projects sat in a three-image carousel, and nothing showed the five cities they actually work in.
What I did
- Moved them off WordPress and cleared out a decade of stale content.
- Gave each of the twelve projects its own page.
- Built pages for all five cities, using real local projects.
- Wrote the copy and set up the local SEO.
What changed
- 100/100 PageSpeed on mobile and desktop.
- Real project photography only. No stock, no AI.
- No enquiry numbers yet. It launched in August, and they take a few months to mean anything.
What it works with.
Websites is one part. What breaks is usually the hand-off between parts, so these come with it, and I own both ends of it.
Who it’s not for.
- You want a site that wins design awards more than it wins work.
- You need it live by Friday and don’t want to talk about what it’s for.
- Nobody’s going to answer the enquiries once they start coming in.
If none of that’s you, tell me what’s going on below. You’ll get a straight answer about whether I can help.
Check my business
A few questions so I know what I’m walking into. If I’m not the right person for it, I’ll tell you that too.