Paid ads
Tech specs
- Function
- Buys attention. Only pays off when the rest is ready for it.
- Alt mode
- Billboard truck
- Fixes
- Money in, no calls out
- Works with
- Websites, CRM & sales
- Results
- 50+ qualified leads a month, consistently (a carport company)
Paid ads are the only channel that can bring enquiries in this week. They’re also the fastest way to spend money on nothing. The difference is almost never the ad itself. It’s the tracking, the page it lands on, and whether anyone answers.


Paid adsTech specs
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Paid ads fail in the gaps more than anywhere else. The ad is fine. It lands on the homepage, or on a page that talks about something else, and the visitor leaves. Or they fill in the form, and it’s three days before anyone calls them back. Either way the report says the ads didn’t work.
That’s two dropped passes, and the ads company owns neither of them. They’re paid for the campaign. The page belongs to the web designer, and the follow-up belongs to you.
I run the ads and I own the page and the follow-up they depend on. If an ad isn’t producing enquiries, I can see why, because the whole line is mine.
Includes
Paid ads

50+ qualified leads a month, consistently
Paid ads is one part. What breaks is usually the hand-off between parts, so these come with it, and I own both ends of it.
If none of that’s you, tell me what’s going on below. You’ll get a straight answer about whether I can help.
A few questions so I know what I’m walking into. If I’m not the right person for it, I’ll tell you that too.