Thoughts & Perspectives

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Opinion

Things I've learned over 20 years that most people don't want to hear.

February 21, 2026

Why Most B2B Websites Are Basically Expensive Business Cards

Traffic isn't your problem. The fact that 95% of your visitors leave without understanding what you actually sell is the problem.

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The Reality Check

! This isn't for everyone.

If you want someone to just execute without questioning your ideas, I'm not your person. If you need the cheapest option or want it done yesterday, there are faster, cheaper providers.

"But if you want someone who'll understand your business, tell you what's actually wrong, and build something that works for years—not just months—we should talk."

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Think I'm wrong about everything? Book a discovery call and let's argue about it. If you convince me, I'll owe you a coffee. If I convince you, we might just build something great.

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