Leestoka.

How We'll
Work Together

Most consultants keep their process vague so you can't do it yourself. I'm not interested in that.

Here's exactly how I work, what I need from you, and what you can expect. If this sounds like too much effort or you're looking for someone to just "handle it," we're probably not a good fit.

But if you want to understand what actually goes into fixing your marketing properly, keep reading.

1

Discovery Call

Free, 30 minutes

We talk. I ask about your business, what you've tried, what's not working, where you want to be.

Book Discovery Call

What I'm figuring out:

  • • Is your problem something I can actually help with?
  • • Are we a good fit to work together?
  • • Which service makes sense for where you are?

What you're figuring out:

  • • Does this guy know what he's talking about?
  • • Do I trust him with my business?
  • • Is this worth the investment?
"If we're a fit, I'll send a proposal. If we're not, I'll point you in a better direction. No pressure. No hard sell."
2

Research & Strategy

2-3 Weeks

This is where most people skip straight to building. That's why most websites don't work.

W1

Understanding Your Customer

What I do

  • Interview 5-10 customers or analyze data
  • Review sales conversations, emails, support tickets
  • Map what makes people buy vs competitors

What I need from you

Access to data, honest answers, and examples of what hasn't worked.

The Output

Customer research report showing what matters to your buyers.

W2

Competitive Analysis

What I do

  • Deep dive on top 3-5 competitors
  • Analyze websites, ads, offers, messaging
  • Find gaps: what they do well & vulnerabilities

What I need from you

A list of who you actually compete with, and context on why you differ.

The Output

Analysis showing where you can win & what changing needs.

W3

Audit & Roadmap

What I do

  • → Audit current website, ads, social—everything
  • → Build prioritized roadmap of fixes
  • → Create 90-day action plan & systems map

What I need from you

Access to backends/analytics, budget reality check, and timeline limits.

The Final Delivery

  • ✓ Complete audit report
  • ✓ Strategic roadmap
  • ✓ 90-Day Action Plan
  • ✓ Systems recommendations
Plus a 90-min walk-through presentation
Decision Point

After Phase 2, you have options.

You have everything you need to fix your marketing. You've paid for research and strategy—that's yours regardless.

Option A: Do it yourself Take the roadmap and execute it internally.
Option B: Plan + Build Have me build everything for you.
3

Build & Implementation

6-12 Weeks

Only if you choose Plan + Build service.

I build everything in the roadmap—website, campaigns, systems, the whole setup.

W 1-2

Foundation

Website structure, design, core pages built, and basic tracking/analytics set up.

W 3-4

Content & Conversion

All website copy written based on research, landing pages optimized, and lead capture forms tested.

W 5-6

Marketing Setup

Ad campaigns built out, CRM configured, social media frameworks, and sales automations.

W 7-8

Testing & Training

Everything rigorously tested. I then thoroughly train you or your team how to properly manage it going forward.

What I need from you

  • Timely feedback, assets, account access, and fast decisions.
4

Launch & Support

First 90 Days

Weeks 9-12

Launch 🚀

  • • Everything goes live.
  • • Initial monitoring and adjustments.
  • • Quick fixes for any technical issues.
  • • Performance baseline established.
Month 2-3

Optimization 🔧

  • • Review performance data weekly.
  • • Make adjustments based on real results.
  • • Answer questions as they come up.
  • • Ensure you're permanently comfortable managing it.
Ongoing Partnership

If You Want Continued Support

Monthly retainer, minimum 3 months. We meet monthly to review performance, optimize what's working, and adjust strategy as your business evolves.

↳ Each Month

  • Performance analytics reviews.
  • Strategic adjustments based purely on data.
  • Ad campaign optimization.
  • Problem solving and technical auditing.

What you get

Someone strategic watching your marketing full-time, ensuring continuous improvement, priority access to me, and peace of mind knowing the complex parts are routinely handled correctly.

What Makes This Different

Most consultants want you dependent.

I want you capable.

Most agencies hide their process.

I show you exactly what to do.

Most providers do what you ask.

I tell you what you actually need.

Most relationships are transactional.

I care if it actually works for you.

Common Questions

How long does this take?
Research & Roadmap takes 2-3 weeks. Plan + Build takes 6-12 weeks total. Depends entirely on scope and how quickly you provide feedback/answers.
What do I need to provide?
Access to everything, honest answers, timely decisions, and some of your time. This process flat-out doesn't work if you disappear.
What if I don't like the research findings?
Then we talk about it. Sometimes the truth isn't fun, but it's vastly better than spending thousands entirely on the wrong solution.
Can you just skip research and build?
No. That's what everyone else does and that's precisely why their deliverables don't convert customers.
What if things change mid-project?
We talk about it. Small adjustments are fine. Major scope changes require re-scoping. I'm not going to hold you hostage, but I'm also not building three different websites for one flat price.

The Reality Check

! This isn't for everyone.

If you want someone to just execute without questioning your ideas, I'm not your person. If you need the cheapest option or want it done yesterday, there are faster, cheaper providers.

"But if you want someone who'll understand your business, tell you what's actually wrong, and build something that works for years—not just months—we should talk."

Ready to Start?

If this sounds like the comprehensive approach you need to finally fix your digital marketing, book a discovery call. We'll figure out if this makes sense for you.

Book Discovery Call